Where others see caveats, we see character. A deliberate approach to capturing every inch of livable luxury.
915 Columbus St · Bouldin Creek · Austin, TX 78704
On tight infill lots in central Austin, builders use attic exemption space to capture additional square footage that wouldn’t otherwise be possible. The result is a second floor with sloped, vaulted ceilings – architecturally distinct, photographed beautifully, and specific to a certain buyer. We didn’t soften the floor plan. We contextualized it. The attic exemption space was a deliberate decision to maximize livable space. Our marketing made that the story - not the caveat.
Nearest comp at close
Campaign to offer
Friction on floor plan
On tight infill lots in central Austin, builders use attic exemption space to capture additional square footage that wouldn’t otherwise be possible. The result is a second floor with sloped, vaulted ceilings – architecturally distinct, photographed beautifully, and specific to a certain buyer. We didn’t soften the floor plan. We contextualized it. The attic exemption space was a deliberate decision to maximize livable space. Our marketing made that the story - not the caveat.
We didn’t soften the floor plan — we contextualized it. The attic exemption was a deliberate builder decision to maximize livable space on a constrained lot close to downtown. We collaborated with The Agency’s creative team on social content that told that story: a modern new construction build making smart use of a central Austin infill lot. The content highlighted the architectural character of the space and the lifestyle of the location — not the square footage caveat.
We Supported the Social Campaign with Targeted Digital Marketing to Put the Listing in Front of Buyers Actively Searching in The Austin Market — Specifically Those Most Likely to Connect with This Type of Home. the Reach Wasn’t Broad. It Was Deliberate.
The Campaign Worked. Within Two Weeks We Had an Offer from A Buyer Who Understood the Space, Valued the Location, and Came in Without Friction on The Floor Plan. the Attic Exemption Never Became a Negotiating Point. It Was Part of Why They Bought It.
Offer in Two Weeks. Closed $86 per Square Foot Above the Nearest Comp. for An Investor Who Had Stayed Patient Through the Construction Timeline, It Was a Clean Exit at A Strong Number — Driven by Understanding the Asset and Putting It in Front of The Right Person. a Win for The Builder, the Investor, and The Buyer.
Stats: 2 Weeks Campaign to Offer | $86/sf Above Nearest Comp at Close | Central Austin Infill New Construction
Tags: New construction · Attic exemption · Central Austin real estate · Infill development · Investor representation · The Agency · Targeted digital marketing · Builder relationships · Austin new construction
Whether you're buying, selling, building, or just starting to think through your next step — reach out. The right conversation starts here.
With years of real estate experience and over $50 million in transactions, Peyton Thompson focuses on making the process clear and straightforward. His priority is understanding your needs and helping you navigate Austin’s real estate market with confidence, offering genuine support every step of the way.