Marketing that earns the price tag — built from scratch, for this property, for this market.
Views on a Single Video
Total Social Reach
National Publication Placements
The Agency Instagram
Most listings get a photographer and a Zillow post. The right listing gets a campaign. A strategy built around what makes this property worth its price — and distributed through every channel that reaches the buyer who will pay it.
Four capabilities. Each one built in-house. Each one deployed specifically for the property in front of us — not templated, not outsourced.
Property brochures, mailers, and editorial placements built to magazine standard. Physical collateral that reflects the quality of the asset it represents.
In-house videographers. Drone. Narrative storytelling. The kind of production that turns a listing into a cultural moment — and puts it in front of 400,000 people.
Targeted distribution across Instagram, Facebook, YouTube, and Properstar's global network. Backed by The Agency's 500K+ following and in-house content team.
Partnerships with Austin's top lifestyle creators, designers, and brands. Content that reaches buyers who don't search — they discover.
When Peyton lists your home, it doesn't just go out to Austin. It goes out to The Agency's entire global machine — the same operation that markets for Mauricio Umansky.
Offices Worldwide
Countries
The Agency Instagram
Buying Beverly Hills
Access to Mauricio's Team
The baseline is already exceptional. For the right listing, we build something no other team in Austin can replicate.
Custom identity — name, mark, and visual language built specifically for the listing and carried across every touchpoint.
Curated, invitation-only events before the public launch — to the right buyers, in the right setting, before competition exists.
Editorial placement in Robb Report, Mansion Global, The Real Deal, and more — through The Agency's in-house PR team.
Partnerships with Austin's most followed creators and brands — reaching buyers who discover through culture, not portals.
Exposure to 2,000+ Agency agents across 13 countries — each one a direct line to an international or relocation buyer.
Automatic placement across 100+ real estate portals worldwide — so your listing reaches buyers everywhere they search.
5009 Spanish Oaks Club Blvd · Austin, TX
"The seller needed to move in a market that wasn't moving. We didn't list the property. We launched it."
Views on brokerage collaboration video
Total views across all social channels
National publication placements
Global Agency agents at the property showcase
The right marketing doesn't just find a buyer. It finds the right buyer — and makes sure they're willing to pay for it.
Views, single video
Social reach
National publications
The difference between a listing that sits and one that sells — in any market — almost always comes down to how it was positioned. Pricing matters. Preparation matters. But marketing is what creates the moment.
Peyton's approach is built on a simple belief: every property has a story worth telling well. The right buyer isn't always the first one through the door — it's the one who arrived already sold. That buyer doesn't find listings. They find narratives.
What follows is how we build those narratives — from custom print to cinematic video, global press placements to private buyer events. This is the standard. On top-tier listings, it goes further.
Personal Marketing
Every listing receives a suite of print materials designed from scratch — not templated, not generic. Brochures that read like editorial features. Mailers that make recipients stop. Signage that frames the property before a buyer ever walks in.
The physical experience of a property begins before the showing. We make sure that experience is already telling the right story.
Video is where a property becomes a place. We produce cinematic content that doesn't just show a home — it puts the viewer inside the life the home enables. Arriving. Entertaining. Working. Living.
For investment properties, that story includes the numbers. For luxury residential, it captures the feeling that no spec sheet can communicate. For new construction, it contextualizes the builder's vision in a way that justifies the price.
Reach isn't measured in followers — it's measured in the right eyes on the right property. We combine Peyton's personal platform with targeted paid campaigns to put every listing in front of qualified buyers who are actively searching, not casually browsing.
Content is built for each platform and each property — not repurposed, not recycled. Every post has a job to do.
The right collaboration multiplies reach exponentially. Peyton actively partners with influential voices, complementary brands, and real estate networks to extend every listing far beyond the standard MLS footprint.
This isn't about vanity metrics. It's about ensuring that when the right buyer is scrolling, your property is in the feed — regardless of whether they were looking for it.
For our most significant listings, we go beyond marketing and into brand creation. Every top-tier property receives its own visual identity — developed from scratch, built around the story the home tells, and executed with the same standard we'd apply to a luxury consumer brand.
This is our standard cadence — on steroids. The result is a listing that doesn't compete for attention. It commands it.
Every top-tier listing receives a bespoke color system — pulled from the architecture, the interiors, the neighborhood. Every touchpoint, from print to digital, speaks the same visual language.
A custom logo developed for the property — not the street address stamped on a template. Something that makes buyers feel like they're buying into something singular, not just square footage.
We build a complete narrative for the property — its architecture, its neighborhood, the life it enables. That story drives every piece of copy, every video script, every press pitch.
Production-level video that tells the property's story from the ground up. Not a walkthrough — a film. One Spanish Oaks collaboration video reached over 400,000 views.
Earned media in Mansion Global, Robb Report, The Real Deal, MSN News, and The Agency Magazine. Publications that reach the buyers who don't search portals — they read.
Strategic partnerships with the right voices — lifestyle creators, luxury brands, global agents — timed and targeted to create a concentrated moment of awareness around the listing launch.
Views on Agency collaboration video
Total social reach across all collabs
Global network agents at single showcase
National publication placements
The Agency RE
The Agency RE operates across 120+ offices in the US, Canada, Mexico, Europe, the Caribbean, and beyond. Every listing Peyton brings to market has access to a global agent network actively representing buyers from international markets — including The Agency's Global Property Picks program, which features curated luxury inventory to a worldwide audience.
120+ Offices
Global Property Picks
International Buyer Network
The Agency Journal is a premium lifestyle and real estate publication that reaches a curated audience of high-net-worth buyers and sellers globally. Featured listings appear alongside editorial content that speaks to the lifestyle — not just the property — elevating perception from the first exposure.
The Agency Journal
The Agency Magazine
Editorial Placements
The Agency operates a fully staffed creative agency — videographers, photographers, designers, and copywriters — not a marketing department. When we escalate to corporate, as we did for Spanish Oaks, we're accessing a world-class production team that most brokerages simply don't have. The content produced at this level is what earns 400,000 views.
Videography
Photography
Creative Direction
The Agency RE's Instagram alone reaches over 500,000 engaged followers — a real, curated audience of buyers, agents, developers, and real estate enthusiasts worldwide. When we collaborate with The Agency on a listing, we're not boosting a post. We're placing your property in front of half a million people who care about exactly this kind of home.
500K+ IG Followers
Social Amplification
Digital Distribution
Through The Agency's partnership with Properstar — one of the world's leading international real estate portals — every listing is syndicated to qualified buyers across Europe, Asia, and Latin America. Your property doesn't stop at the Texas border. It reaches buyers in markets where Austin's value proposition is extraordinarily compelling.
Properstar
International Syndication
Cross-Border Buyers
The Agency RE's starring role on Buying Beverly Hills — Netflix's real estate series — has given the brand extraordinary mainstream visibility and cultural cachet. That credibility transfers directly to every listing under The Agency umbrella, giving Peyton's clients access to a brand that buyers recognize, trust, and aspire to buy from.
Netflix · Buying Beverly Hills
Brand Recognition
Luxury Positioning
Offices worldwide
The Agency RE Instagram followers
In career sales across The Agency network
International portal syndication
For the right listing and the right client, we don't just market broadly — we engineer the moment. These are the moves most agents don't think to make, and fewer still know how to execute.
Every lever exists for a reason. We pull the ones that matter.
For extraordinary properties, we arrange private flights to bring qualified out-of-market buyers directly to Austin for curated listing tours. When the right buyer is in Dallas, New York, or Los Angeles, we remove every barrier between them and your property — including the distance.
We host curated agent showcases that bring The Agency's global network directly to the property — including international offices. Fifty agents who attended the Spanish Oaks showcase represented buyers across multiple countries. One showing. Worldwide reach.
Select listings are featured in The Agency Journal — a premium lifestyle and real estate publication distributed globally to a curated high-net-worth audience. Editorial placement, not advertising. The kind of exposure that changes how a property is perceived before a buyer ever steps inside.
Curated inventory showcased to The Agency's worldwide buyer network — specifically targeting international buyers who are actively seeking US real estate. Austin's combination of growth, lifestyle, and value is an extraordinary story for buyers from markets where that proposition doesn't exist.
Direct relationships with editors at Mansion Global, Robb Report, The Real Deal, and MSN News. Not submitted and hoped for — cultivated and placed. Press coverage that drives awareness in the circles where your buyer actually lives.
When the situation demands it, we escalate directly to The Agency RE's corporate marketing operation — the team that executes for Mauricio Umansky and the brand's flagship listings. That access isn't available from every agent. It's available from this one.
— Peyton Thompson · The Agency RE · Austin, TX
Whether you're buying, selling, building, or just starting to think through your next step — reach out. The right conversation starts here.
With years of real estate experience and over $50 million in transactions, Peyton Thompson focuses on making the process clear and straightforward. His priority is understanding your needs and helping you navigate Austin’s real estate market with confidence, offering genuine support every step of the way.