Defining a new category of hospitality-driven living in the heart of Bouldin Creek.
1404 S 3rd St · Bouldin Creek · Austin, TX
Not every home fits every buyer pool. That's not a problem — it's a positioning opportunity. 1404 S 3rd Street isn't a typical South Austin bungalow. The three-story, Mexican-inspired residence sits in the heart of Bouldin Creek — purpose-built for a lifestyle that blends personal utility with hospitality upside. We identified the ideal buyer as a frequent Austin visitor — a business owner, investor, or executive who wanted a foothold in the city. We didn't wait for the right buyer to find the listing. We went directly to them.
Private equity outreach
Custom video campaign
Waiting for buyers to find it
Not every home fits every buyer pool. That’s not a problem — it’s a positioning opportunity. 1404 S 3rd Street isn’t a typical South Austin bungalow. The three-story, Mexican-inspired residence sits in the heart of Bouldin Creek — purpose-built for a lifestyle that blends personal utility with hospitality upside. It was already operating as a high-performing short-term rental, and that performance was the story. The challenge: finding the buyer who understood it — and had the portfolio context to recognize what they were looking at. We identified the ideal buyer as a frequent Austin visitor — a business owner, investor, or executive who wanted a foothold in the city, but could monetize his time away. We didn’t wait for the right buyer to find the listing. We went directly to them.
We Identified the Right Buyer Before Going to Market. a Home Like This Gets Lost if Marketed as A Primary Residence — the Layout, Scale, and Character Don’t Check the Boxes of A Traditional Buyer. and Listing It as A Generic Investment Property Would Bury Its Best Feature: That It’s Genuinely Desirable to Be In. We Identified the Ideal Buyer as A Frequent Austin Visitor — a Business Owner, Investor, or Executive Who Wanted a Foothold in The City without A Full-Time Commitment. Every Marketing Decision Was Built Around that Profile from Day One.
We Produced a Custom Marketing Video Telling Exactly that Story: Arriving in Austin, Staying at The Property, Handling Business, Enjoying Bouldin Creek — Then Transitioning to The Revenue Side as Guests Check in And the Owner Heads Home. Alongside the Video, We Built a Rental Performance Package — Occupancy Data, Revenue Projections, and Market Context — Framed as An Investment Brief, Not a Listing Flyer. when A Sophisticated Buyer Requested It, It Was Ready and Built to Overperform.
We Didn’t Wait for The Right Buyer to Find the Listing. Peyton Took the Investment Package Directly to Private Equity Contacts, Active Airbnb Investors, and A Curated Network of Individuals with Established Short-Term Rental Portfolios — People Who Already Understood the Asset Class and Were Positioned to Move. We Also Ran Targeted Paid Campaigns Distributing the Video to High-Net-Worth Buyers Actively Searching Austin’s Short-Term Rental Market — so The Story Reached Buyers Both Inside and Outside the Existing Network.
By the Time Buyers Toured the Property, They Weren’t Evaluating It — They’d Already Reviewed the Numbers, Watched the Video, and Understood the Concept. the Result Was a Concentrated Pool of Highly Qualified Buyers, Sourced Through Peyton’s Network and Targeted Campaigns, Competing for An Asset They Were Already Sold on Before They Stepped Through the Door. Unique Properties Don’t Need Broader Marketing. They Need Sharper Marketing — and The Right Room to Walk Into.
Stats: Cinematic Video Campaign | Direct Pe + Investor Outreach | Targeted Paid Distribution | Bouldin Creek — Austin’s Most Walkable Submarket
Tags: Short-term rental · Asset marketing · Bouldin Creek · South Austin real estate · Investment property · Institutional buyers · Private equity real estate · STR acquisition · The Agency · Airbnb investor · Austin luxury real estate · Cash flowing asset
Whether you're buying, selling, building, or just starting to think through your next step — reach out. The right conversation starts here.
With years of real estate experience and over $50 million in transactions, Peyton Thompson focuses on making the process clear and straightforward. His priority is understanding your needs and helping you navigate Austin’s real estate market with confidence, offering genuine support every step of the way.