Strategic content creation and a custom-commissioned rollout that reached over half a million views to secure a successful closing.
5009 Spanish Oaks Club Blvd - Spanish Oaks - Austin, TX
The seller needed to move in a market that wasn't moving. Luxury transaction volume in Austin had slowed significantly, and a standard listing approach wasn't going to be enough. We escalated directly to The Agency RE's corporate marketing operation — the team that executes for Mauricio Umansky — and commissioned a custom marketing rollout built specifically for this property. In-house videographers. Content at a level most listings never access. One video produced in collaboration with The Agency reached over half a million views. Exposure got this home sold.
views on brokerage video
views across all social collaborations
national publication placements
The seller needed to move in a market that wasn't moving. Luxury transaction volume in Austin had slowed significantly, and a standard listing approach wasn't going to be enough. Our job was to create demand — and that meant activating every resource available through our partnership with The Agency.
Went Straight to The Agency's Corporate Team We Escalated Directly to The Agency Re's Corporate Marketing Operation — the Team that Executes for Mauricio Umansky — and Commissioned a Custom Marketing Rollout Built Specifically for This Property. In-House Videographers and Photographers. Content Produced at A Level Most Listings Never Access. One Video Produced in Collaboration with The Agency Reached Over 400,000 Views. the Property Was Featured on The Agency Re's Primary Homepage and Placed in Mansion Global, Robb Report, Msn News, the Real Deal, and The Agency Magazine — Five National Publications Covering Luxury Real Estate, Lifestyle, and Market News.
We Put the Network in The Room. We Hosted an Agent Showcase at The Property Attended by Over 50 Agents from Offices Across the Agency's Global Network — Including International Offices. We Collaborated with The Agency Re on Instagram, Reaching Their Audience of Over 500,000 Followers, and Coordinated Additional Reach Through Luxury Listing's Social Platforms. Every Agent Who Walked Through that Door Was a Potential Connection to The Right Buyer, Somewhere in The World.
Stayed Personal the Entire Way Through. Brand Power Alone Doesn't Close Deals — Consistency Does. Throughout the Process We Maintained Direct, Personal Communication with The Seller. Phone Calls. Market Updates. Honest Conversations. the Seller Always Knew Where They Stood, What We Were Doing, and Why. that Level of Attention Doesn't Scale — It's a Choice. We Made It Every Step of The Way.
The Home Sold. in A Market that Required Patience, Sustained Effort, and The Full Activation of A Global Luxury Brand, We Delivered for A Seller Who Needed Us To. Every Button Was Pressed. Every Resource Was Deployed. That's What This Partnership with The Agency Is Built to Do — and This Listing Is What It Looks Like when It All Runs at Once.
Stats: 400 K+ Views on Agency Collaboration Video | 1 M+ Views Across All Social Collabs | 50+ Global Network Agents at Showcase | 500 K the Agency Re Instagram Followers Reached | 5 National Publication Placements
Tags: Luxury real estate · Spanish Oaks Austin · The Agency RE · Mauricio Umansky · Mansion Global · Robb Report · MSN News · The Real Deal · The Agency Magazine · Global agent network · Luxury listing marketing · Austin luxury homes
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With years of real estate experience and over $50 million in transactions, Peyton Thompson focuses on making the process clear and straightforward. His priority is understanding your needs and helping you navigate Austin’s real estate market with confidence, offering genuine support every step of the way.